E-ArticleSite | Reviewing at the effect of Twitter on accepted search engine optimisation

I was reading a story last night about the current and expected amendments that are taking place to the search engine Google and how it will be altering. The fact is that Google’s method of producing search results on no account sits still. It changes frequently to keep ahead of self confessed search engine experts trying to force their sites higher up the lists. So what do people assume is in store in the recent changes?

What was attention-grabbing was that this report described that Google would make changes at the beginning of January and during the middle of January, followed by some towards he end of the month or into February. Why is this out of the ordinary? Well at the beginning of the month one of my own financial websites jumped from page five of Google to second spot on the first page. It maintained that place for precisely two weeks ahead of returning to page five. I had done nothing much in that time to cause that swift elevation and then the next demotion, so I guessed there was a Google change afoot someplace that had caused it.

What will occur in the estimated third change I cannot presume. I know what I would like to come to pass though!

So what is it anticipated that Google will be doing in a different way this year over preceding years? Well offerings such as Twitter are growing at a massive rate. Users of these products have access to a large quantity of micro blogging as it is known - small snippets of information. If something happens, it can be all around the Twitter service in no time. Want to research it? Look and see what other people are saying on the subject of it on Twitter. Some are bound to have linked into further useful news reports and it is these very useful extra links that people are more likely to advance onto their own friends, retweets as they are called.

This means that a different service could be competing against all of the search engines for a wedge of the action on certain searches. So what is Google’s to be expected natural reply? Surely it might be to jump in and join the fun? In any case, if you can’t beat them, join them? Google is projected to start trawling services such as Twitter a lot more frequently than it has been.

This will mean giving higher page rank to products such as Twitter, after all, regularity of visits to given websites and their page rank go hand in hand. Low page rank pages are visited once in a blue moon, high page rank pages daily.

And the answer to the success of Twitter looks like in the future Google might just be visiting Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is published and can then pick up that post very quickly, within hours I have seen in the past. So why not Twitter?

It would represent a whole load of data assembly for the search engine, but that is what Google likes - collecting data. So what does this represent for those of us who have businesses and livelihoods that depend on Twitter? We’ll look at that in the next part!